It’s no longer news to anyone that people are increasingly choosing to go online to buy products, access services, and get educated.
As a result, more and more Businesses are now following the trend.
The problem is, a lot of businesses think that selling online requires an entirely different approach to selling offline.
When in reality, it just requires a different infrastructure called a Sales Funnel.
Think of a Sales Funnel a bit like a traditional shop floor.
It helps to nurture customers, provide value, prove credibility, and reflect exactly what a business and brand are all about.
Without a Sales Funnel, businesses have no other option online, other than shoving the sale down the throat of leads…
...or so it appears anyway!
What a lot of businesses forget is that, even though the way they operate has changed, their customers haven’t.
As a general rule with customers:
If you wouldn’t do it offline - don’t do it online!