Just like you wouldn’t convert every single lead if you were to have a shop…
...you’re not going to convert every lead who enters your Sales Funnel.
It’s normal to get a stampede of leads in the first part and see those numbers reduce as you get further into the Funnel. HOWEVER, the people who continue through are 100x times more likely to convert.
Part of a solid Sales Funnel is targeting leads to laser-focus in on the ones that are genuinely interested, and those that aren’t.
It means you don’t lose any warm leads along the way, AND any cold, time-wasting leads are filtered out of your Funnel and forgotten.